|
Post by juthi52943 on Jan 3, 2024 9:45:52 GMT
Before joining Socialbakers in , he worked as CTO at outbrain, before outbrain he was CTO at AVG Technologies for years where he was instrumental in taking the company public in . He was the CTO of Finjan, and in founded web application security pioneer Kavado. “Comparing the distribution of ad spend by social media platform from to between the two major Facebook-owned services, Instagram ads increased in. While the percentage of overall ad spend on Facebook Job Function Email List decreased. Overall, brands are shifting their investments between services. “Photos are the most heavily promoted type of content compared to any other format. However, video promotion spiked in and converged with photos in September, indicating that the popularity of this type of medium is on the rise. In , Instagram ad campaigns increased, reaching their highest adoption rate in June. Although it has declined, as Instagram audiences continue to grow, so will marketing advertising investments. “Facebook usage on mobile is extremely dominant, as mobile users consume more ads than desktop users. “Engagement Trend Facebook vs Instagram “While the report examined multiple social media platforms, it found that marketers looking to create.
|
|